Brand identity for the handcrafted burger restaurant
Five Guys is known for offering burgers and fries handmade with the freshest ingredients and tons of topping options. The eatery’s dedication to quality has earned it a cult-like following and elevated it above the average fast food joint.
Five Guys’ current identity is known for its simplicity and recognizability, but the brand struggles to compete within the modern fast casual space. The goal for this refresh was to maintain the brand’s iconic look while modernising and repositioning the restaurant to appeal more clearly to foodies and fans looking for outstanding quality.
