Brand identity for Texas’ most popular water park and resort
Great Wolf Lodge offers an extensive indoor and outdoor water park, several varied restaurants, modern amenities, and more for kids and parents looking to get away and unwind. The resort aims to bring families together through shared fun and unforgettable experiences.
Although Great Wolf Lodge’s attendance has been slowly rising since the pandemic, their current brand struggles to maintain consistency between physical, online, and marketing materials. This rebrand aims to unify the entire Great Wolf experience into a modern and vibrant system that differentiates the park from it’s competitors.
